Amazon Prime Day is happening right now, from Tuesday, June 23 through Friday, June 26. Over four days, shoppers can find ongoing deals as well as some flash sales for one day (or a few hours) only dropping at 12 a.m., 8 a.m., and 1 p.m. PDT (3 a.m., 11 a.m. and 4 p.m. EDT) on each day of the event.

Typically, Prime Day has occurred in the middle of July. However, for 2026, Amazon has moved up the date of its biggest bespoke sale to June. Amazon has hosted a similar Big Deal Days sales event in the fall, meaning you don’t necessarily have to think about your gifting season shopping just yet—but you might find a few discounted giftable items too good to pass up.

In order to score Prime Day discounts (and the best prices on Amazon more broadly), you need an Amazon Prime membership. Currently, membership costs either $14.99 per month or $139 for a discounted annual subscription. It includes free same-day, one-day, and two-day shipping on eligible items as well as access to grocery delivery from Amazon and Whole Foods Market.

Other benefits include Grubhub+ membership, Amazon Music access, photo and video cloud storage, plus gas station discounts and some prescription savings. More recently Amazon has started offering discounted monthly memberships starting at $6.99/month for those receiving government assistance or meeting certain income requirements and $7.49/month for “young adults” ages 18 to 24.

Amazon has thousands of items on sale for Prime Day, and all of that volume can be overwhelming. So, to give you an assist with your shopping, we pulled together items we found on sale from brands we love, cross-checking our numerous product reviews to highlight only the best deals on kitchen appliances, tools, and accessories that we think are worth a Buy Now click.

Now, any savvy internet shopper knows that many deals that look too good to be true actually are—meaning, brands mark up their items ahead of a sale so that they can show steeper discounts during the event. Pretty sneaky! In order to avoid falling victim to this trap, we use tools like Amazon's own Alexa for Shopping price history widget and CamelCamelCamel to track price changes throughout the year. That way we can tell you if the price is the lowest we've seen or if we expect it to dip even more, such as during Black Friday or Cyber Monday.

Sometimes! Both Amazon Prime Day (and its fall cousin Big Deal Days) and Black Friday/Cyber Monday week have brands clambering to give their customers some seriously good prices. To see if an offer is at an all-time low, click the “price history” button on Amazon (in blue next to the price).

Absolutely. Hip to the success of Amazon's shopping “holiday,” many competitors now run big sales during the same time period. Major retailers like Target, Walmart, Best Buy, Ikea, and Home Depot have “Anti-Prime Day” deals active right now.

Brands also often slash prices on their own websites—right now we're seeing huge sales at Dyson, Shark/Ninja, Breville, Fellow, All-Clad, Made In, Le Creuset, and more. In our list we often include buy buttons direct to the retailer for those of you who want to shop small (or at least smaller).

Prices not only fluctuate throughout Prime Day, but Amazon also offers many “flash deals.” We'll do our best to keep this page updated throughout the sale's four-day run, but if there's a particular item you have your eye on, we recommend you use the Alexa for Shopping tool on Amazon to set a price alert so that you'll be notified when it drops below a certain threshold.

Our shopping team recommends taking advantage of Prime Day deals in three different ways. First, stock up on everyday essentials that you use all the time, like cleaning and kitchen organization items. Sponges, soap, pantry staples, spices, trash bags—get ‘em while they’re cheap!

The second editor-approved strategy is to price-check any big ticket items you need, including coffee gear, countertop appliances like microwaves or blenders, and even major appliances like refrigerators or ranges. If you know an upgrade is needed imminently, act now so you can benefit from lower price tags. Prime Day is especially a good time to level up your kitchen gear because it falls ahead of the fall's busy cooking season—the year's other biggest sale time is Black Friday, which is of course after Thanksgiving.

Last but not least, use Prime Day to buy gifts. Sure, we're five months out from Christmas and Hanukkah, but think about all the birthdays, weddings, graduations, and other special events between now and then. (Also, I hear it's never too early to start holiday shopping. Just think about how you can smugly tell all those last-minute shoppers that you've been done with your shopping since July!)

Bookmark this page. You can also follow Bon Appetit on Instagram, where we'll be sharing recommendations all week—DM us if there's anything specific you're looking for! Sign up for our Shopping newsletter and the latest discounts will go straight to your inbox.

Yes. Amazon's usual return policy applies. Items that are final sale are marked as such.