Celebrities

Chloe Kim’s TikTok About “Facetune” Etiquette Has Sparked A Debate About Editing Other People's Faces — And It’s About Time We Had This Conversation

2026-07-21 12:20
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"A scourge on our collective body image and self-esteem."View Entire Post ›

    Chloe Kim’s TikTok About “Facetune” Etiquette Has Sparked A Debate About Editing Other People’s Faces — And It’s About Time We Had This Conversation

    “A scourge on our collective body image and self-esteem.”

    You know Chloe Kim. She's a professional snowboarder, known for her Olympic gold medals — and for being super cool and stylish.

    Person holding a U.S. flag and wearing a white jacket and beanie, smiling excitedly while standing with a snowboard

    Chloe is quite the social media star, and yesterday, she shared a divisive TikTok video, taking a stand against fans who post unflattering, unedited photos of her online.

    Person with long hair wearing a glittery gown and jewelry, posing on a red carpet event

    "If you are going to stop me for a photo and you're gonna post it, Facetune me, too," she said. You can find the full TikTok here.

    Person in a gray hoodie speaking, with text overlay indicating a recent social media post

    Chloe called out fans who have pictures with her and edit themselves to look "gorgeous," while leaving her face untouched. "Don't," she said. "That's rude."

    Person in a hoodie looking directly at the camera, appearing relaxed. Text reads: "please and thank you."

    It's only been a day since she posted it, and Chloe's lighthearted TikTok has sparked some serious debates about the ethics of editing group photos. On one side, many support Chloe's view, feeling that if you're planning to make tweaks to your own appearance, it's good etiquette to make sure everyone else looks good, too.

    Fellow athletes like Coco Gauff and Suni Lee also showed their approval in the TikTok comments section.

    Social media post with comments by users “suni” and “Coco Gauff” expressing relatability

    However, on the other side of the debate, people feel that editing someone else's physical appearance — particularly without their permission — can present bigger issues. "I’m on the opposite side of this... I had a friend recently who Facetuned a pic of both of us, and I was like, 'Girl?? What are you trying to say? That I need Facetune??'" one user wrote from experience. "It was a really illuminating conversation for both of us... Anyway, I’m here for the 'don’t assume' mindset lol."

    I’m sorry, I can’t tell who this is in the image

    I can see the value in both arguments, but all in all, people seem to feel that it all comes down to the bigger issue of how worryingly "accepted these tools have become" in our everyday lives.

    Phone displaying the Instagram logo on the screen, set against a blurred backdrop with circular light shapes

    That last comment hit the nail on the head for me. IMO, having access to tools like these creates more problems than it solves. That said, I definitely think it's good when people are honest about editing their pictures — more celebs could definitely take note! Let me know your stance on Facetuning in the comments.

    Some Reddit comments were edited for length or clarity.

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