In a notable shift towards cultivating global talent in the music industry, a new MSc in International Music Business is launching in France this September. Spearheaded by esteemed figures such as Christian De Rosnay, manager of the award-winning electronic duo Justice, and Alexandra Pilz Hayot, manager of the acclaimed artist Gesaffelstein, this program aims to prepare the next generation of music executives to capitalize on emerging markets worldwide.
The Focus on Emerging Markets
The program uniquely targets dynamic regions that are poised for growth, specifically Latin America, Asia, India, Africa, and the Middle East and North Africa (MENA). With these areas representing the future of the music business, the MSc curriculum is designed to equip students with the skills needed to thrive in these burgeoning markets. The average growth rates across these markets are telling: Latin America saw a remarkable 17.1% revenue increase in 2025, making it the fastest-growing recorded music market. Asia also recorded double-digit gains of 10.9%, reflecting the region's expanding consumer base eager for music.
A Strategic Educational Partnership
This innovative academic offering is the result of collaboration between Rennes School of Business and EMIC (École de Management des Industries Créatives), schools known for their rigorous standards and industry relevance. Rennes School of Business holds triple accreditation—EQUIS, AACSB, and AMBA—placing it among the elite top 1% of business schools globally. The partnership with EMIC, which specializes in cultivating talent for the creative arts, ensures that students will receive comprehensive insights that merge business acumen with the nuances of the music industry.
Curriculum and Real-World Applications
This MSC program boasts an intensive 200 hours of instruction led by industry veterans from diverse sectors, including streaming, live events, and rights management. Notably, the faculty includes influential figures like Jean-Christophe Bourgeois from Sony Music Publishing and Antoine Monin from Spotify for Western Europe. This direct engagement with leading industry professionals is a pivotal aspect of the learning experience, giving students access to those who are actively shaping the market today.
In addition to theoretical coursework, students will undertake a professional internship semester that provides practical experience in a global context. This hands-on element not only enriches their educational journey but also expands their professional networks, which is vital for success in an industry characterized by its collaborative nature.
The Vision Behind the Program
According to Daniel Findikian, Founder and Director of EMIC, this MSc is not just about receiving an education; it’s about empowering young talent to become architects of future music markets. “We are giving young talent from around the world direct access to the people shaping the market today,” Findikian noted. This emphasis on mentorship aligns with current trends in professional education, which increasingly value real-world connections over traditional lecture formats.
Market Trends and Future Prospects
The timing of this program couldn’t be more strategic, as emerging markets are set to drive significant changes in the global music industry. A report from Goldman Sachs anticipates that by 2035, approximately 75% of net subscriber additions to music streaming services will occur in these previously underrepresented demographics. This trajectory highlights the growing complexity of the global music ecosystem and the pressing need for trained professionals who are not only familiar with local tastes but can also navigate the intricacies of international music rights and distribution frameworks.
Long-term Impact and Call to Action
For professionals already established in the industry, the implications of this program are profound. It suggests a renewed commitment to understanding and engaging with new markets that were previously overlooked. If you're working in this sector, consider how your strategies might adapt to capitalize on the opportunities these emerging markets represent. The music industry stands on the cusp of transformation, driven by cultural shifts and technology, and being ahead of the curve can yield substantial rewards.
Applications are currently open for the September intake, with an application deadline set for July 1. As the next wave of music executives prepares to enter the field, the impact of this program will undoubtedly be felt across the industry, forging connections and sparking innovations that resonate far beyond France.
